Why you need to market your business with UGC Videos
Written by Matt Green
UGC= User generated content.
By now, you probably have heard of video apps like Tiktok or Instagram Reels. These are short-video tools that promote either simple (or big) ideas and messages either for quick news information, business promotion, and funny cat videos.
Brands should embark on short-video-marketing through user-generated content. Why? Because a good brand portion through shortened videos will have people tapping for inspiration, participation, and engagement. If you master the utilization of short-video marketing, don’t be surprised if your brand starts to experience viral distribution. And that’s exactly what you (and we) want.
Inspiration
Trends come and go. A crazy dance move, a weird cold remedy, a delicious recipe using leftover hot dogs—whatever the case, these are viral sensations, assuming they spark enough interest—end up having their accounts blown up with views because people can’t get enough.
For example, say someone discovers a bizarre new method to prepare salsa. It works for them ,and they’re generous enough to share their secret. They put it on Tiktok or an IG Reel, and suddenly people are viewing their video a thousand times. Maybe even a million. They're inspired by this stranger’s strange salsa recipe, so they follow them and engage in any new content dropped by “The Salsa Wizard”.
Inspiration creates momentum, and momentum generates followers. If your videos are inspiring, people connect more closely to your brand. It’s best to be a business that comes off as warm and inviting—who thrives on seeing others happy.
Relatable
People like people. Most of us are everyday folks who carry on life without anything extraordinary ground-breaking.
And that’s okay.
When it comes to UGC, you’ll notice a lot of businesses that brand themselves as the pinnacle of success. They scream “We’re the best,” as they post a hundred videos of their exotic car collection or beachfront property, or a party where everyone looks like a Greek God. Most people have no close connection with that lifestyle. It’s flashy, loud, overblown, and typically fake…
UGC content should resonate with everyday people. You don’t have to have some exaggerated picture of how “awesome” or opulent. If anything, it screams desperation and insecurity.
Be normal. Be down to earth. Customers and clients want to relate to people. And if UGC content evokes that impression, people will be way more willing to check you out.
Participation/Engagement
Let’s say you have a great product or service. Buyers and clients have already been impressed and are eager to support your brand. Now it's time to grow.
UGC is arguably the most effective way to make that happen. It’s extremely important in marketing that average users participate in your marketing campaign.
What if you sell a skin care product? Existing customers swear by its efficacy and want to help spread the word. By participating in your brand’s UGC, users are going to help circulate your marketing videos around social media. Short reels of customers applying face cream or essential oils are always enjoyed. Through participation, users are going to elevate your platform and help your trend! And going viral is the king of when it comes to marketing nowadays.
UGC will always promote brand-led content to reach the largest number of potential consumers.
